Most B2B founders spam generic connection requests and wonder why their pipeline is empty. Here are the 5 critical mistakes destroying your LinkedIn outreach—and how to fix them.
LinkedIn is the #1 platform for B2B lead generation, yet most founders are doing it completely wrong.
"Hi, I'd like to add you to my professional network."
Delete. Ignored. Forgotten.
Your connection request is competing with 50 others. Without personalization, you're invisible.
Fix: Reference something specific—a recent post, mutual connection, or company news.
Nothing kills a relationship faster than "Hi, we help companies like yours..."
You haven't earned the right to pitch yet.
Fix: Lead with value. Share an insight. Ask a genuine question. Build rapport first.
80% of deals require 5+ touchpoints. Most founders give up after one message.
Fix: Create a structured follow-up sequence. Space messages 3-5 days apart. Vary your approach.
"Our solution works for all businesses" means it resonates with none.
Fix: Narrow your ICP. Target specific titles, industries, and company sizes. Quality over quantity.
You can't scale what you do manually. At some point, the math doesn't work.
Fix: Combine personal touches with smart automation. Use tools to handle repetitive tasks while keeping messages authentic.
LinkedIn outreach works—when done right. Fix these five mistakes and watch your pipeline transform.
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