Augrade Growth Case Study
Construction Technology Platform
How we helped Augrade generate 10+ qualified meetings in 2 months using a multi-channel approach combining LinkedIn outreach, cold email campaigns, and strategic conference networking.
10+
Qualified Meetings
3x
Improved Conversion
2
Months Timeline
The Challenge
Augrade's Growth Challenges:
- •Limited Meeting Generation: Struggling to book qualified meetings with construction industry decision-makers
- •Low Outreach Response Rates: Cold outreach efforts weren't generating meaningful engagement
- •Inefficient Channel Strategy: Unclear which channels (LinkedIn, email, conferences) were most effective
- •Construction Industry Specifics: Needed targeted approach for traditional, relationship-driven industry
Before Growth Obsessed
- • 2-3 meetings per month
- • Low response rates on cold outreach
- • Limited conference networking results
- • Unclear messaging for construction market
- • Manual, time-intensive processes
Growth Goals
- • Increase qualified meeting volume
- • Improve outreach conversion rates
- • Develop systematic lead generation
- • Maximize conference ROI
- • Build predictable pipeline
Our Solution
We implemented a targeted multi-channel approach specifically designed for the construction technology market, focusing on relationship-building and industry-specific messaging.
1
LinkedIn Optimization & Outreach
Profile & Messaging:
- • Optimized LinkedIn profiles for construction industry
- • Developed construction-specific value propositions
- • Created personalized outreach templates
- • Targeted decision-makers at construction companies
Results:
- • 25% connection acceptance rate
- • 12% response rate on messages
- • 60+ new industry connections
- • 5 qualified meetings from LinkedIn
2
Cold Email Campaign Enhancement
Strategy:
- • Industry-specific email sequences
- • Pain point-focused messaging
- • Construction case studies in follow-ups
- • A/B tested subject lines and content
Improvements:
- • 18% open rate (up from 12%)
- • 6% response rate (up from 2%)
- • 15% meeting conversion rate
- • 4 qualified meetings from email
3
Conference Growth Strategy
Approach:
- • Pre-event LinkedIn research and outreach
- • Targeted attendee list building
- • Strategic booth positioning and materials
- • Post-event follow-up automation
Conference Results:
- • 40+ meaningful conversations
- • 20+ qualified leads collected
- • 30% follow-up response rate
- • 3 qualified meetings booked
Results
12
Total Qualified Meetings
2 months
3x
Response Rate Improvement
Across all channels
60+
New Connections
Industry decision-makers
25%
Meeting Conversion
From initial outreach
Channel Performance Breakdown
LinkedIn Outreach
Direct messaging and connection building
5 meetings
Cold Email Campaigns
Targeted email sequences and follow-ups
4 meetings
Conference Networking
Strategic event networking and follow-up
3 meetings
Client Testimonial
"Growth Obsessed helped us systematize our outreach and significantly improve our meeting generation. The multi-channel approach was exactly what we needed to break through in the construction market. The results speak for themselves - 12 qualified meetings in just 2 months."
— Augrade Leadership Team
Key Learnings & Takeaways
✓ What Worked
- Industry-Specific Messaging: Construction-focused value propositions increased response rates by 200%
- Multi-Channel Approach: Combining LinkedIn, email, and conferences created multiple touchpoints
- Personalized Outreach: Research-based personalization improved connection rates significantly
- Conference Pre/Post Strategy: Strategic conference networking generated quality leads
✗ What Didn't Work
- Generic Templates: One-size-fits-all messaging had poor response rates
- Immediate Pitching: Leads to immediate sales pitch reduced engagement
- Single Channel Focus: Relying only on one channel limited reach and effectiveness
- Poor Follow-up Timing: Inconsistent follow-up reduced conversion opportunities
Want Similar Results for Your B2B Company?
Get the same multi-channel approach that generated 12 qualified meetings for Augrade in just 2 months.